Date: November 20, 2018
Contact: Vicki Duncan Gardner
Cell: 317.416.6612
Release: Immediate Release

Grand Park Event Receives Economic Impact Award in Sports Tourism

Westfield, IN – Today the City of Westfield and the Indiana Fire Juniors (IFJ) soccer club received national sports tourism award.  IFJ’s Crossroads of America College Showcase, produced in cooperation with Grand Park Sports Campus and the City of Westfield was named a 2018 Champions of Economic Impact in Sports Tourism by Sports Destination Management.

“We built Grand Park to be an economic driver for our city and this recognition not only validates our strategy but celebrates the contributions and partnerships we have created with organizations like Indiana Fire Juniors,” said Westfield Mayor Andy Cook. “It is a great accomplishment to present a world-class event at Grand Park, a world-class facility.”

“The Crossroads of America College Soccer Showcase is more than 20 years old and one of the top showcase events in the country for youth soccer players and their recruitment to play at the next level,” said John Simmonds Indiana Fire Juniors Tournament Director.  “The event has become larger and more successful, due to the partnership with the City of Westfield and Grand Park.  The event now hosts 632 boys and girls teams on back to back weekends in April with more than 300 college coaches in attendance, as well as Division 1 college games highlighting the evenings.”

Sports Destination Management, the leading publication with the largest circulation of sports event planners and tournament directors in the sports tourism market. This year’s winners are responsible for contributing more than $700 million to the national economy over the past year.

The Crossroads of America College Showcase has become the “premier showcase in the Midwest.” More than 5,000 athletes and 35,000 spectators attended this year. This is significant when considering Westfield’s population is approximately 40,000.  Roughly 70 percent of the showcase teams traveled from other states, with average daily visitor spend tracked at $106. The three-day event required more than 280 volunteers to stage and present successfully. The Crossroads of America was also awarded the 2017 Indiana Youth Soccer Tournament of the year.

All award winners have been recognized in a special feature published in the November/December 2018 issue of Sports Destination Management. The entire article with full details on the winners listed below can also be found online along with a special feature on economic impact.

Read Now: Article on Winners

Read Now: Article on Economic Impact and Trends in Sports Tourism

About Westfield and Grand Park: Westfield is located just north of Indianapolis, Indiana. It is home to almost 40,000 people and the Grand Park Sports Campus. Grand Park is a 400+ acre sports complex, with 31 outdoor fields, 26 baseball diamonds, a privately-owned basketball facility and a 370,000 sq. ft. events center. The campus boasts almost 2 million visits a year and has attracted almost $700 million of economic development since it opened. Westfield is located within one day’s drive of more than half of the United States population and within 40 minutes if the award-winning Indianapolis International Airport.

About Sports Destination Management: Sports Destination Management is written for the largest audience of sports event managers and tournament directors in the sports tourism market and maintains a focus on the important issues surrounding event location decisions and event management. With content from experts and thought leaders, SDM provides in-depth coverage of sports event planning and execution through incisive and relevant articles as well as insightful, real-world case studies showcasing best practices and successful event production. In addition to the publication, SDM offers extensive digital resources through and the e-newsletter SDM Blitz, both providing decision support tools for organizers to ensure successful events at all levels of play.

About Due North Media:  Due North Media, a division of Due North Consulting, Inc., is a niche business-to-business publisher providing media services to executives within specialized vertical markets impacting economic development including corporate site selection, business development, market-to-market events and sports tourism via publications, digital media, qualified list marketing and custom publishing. Founded in 2001, Due North Consulting, Inc. has helped niche marketers obtain their goals for a decade and a half. The principals of the company have over 40 years of business-to-business advertising and marketing experience. It has been their mission to serve readers, clients and employees with integrity, humility and a continuing quest for the achievement of excellence.


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